AdviceCloud

A consolidated view of your clients.
AI agents and assistants that act on it.

AdviceCloud brings your custodian feeds, CRM, planning data and documents into one platform. Run portfolio management, billing, reporting and your client portal on it, with algorithms built by advisors doing this job every day. The agents and assistants take the repetitive work off your desk.

Daily briefThu 8:02am
4 households past toleranceProposals drafted, lots selected, wash sales checkedReview
Q3 Billing Run Drafted318 household fees run · 2 households to reviewReview
Cash raised ahead of the 15th7 accounts staged · 3 above target put back to workReview
2 new accounts at SchwabMapped to the Ellis household · no model assigned yetNeeds you
The brief reads your portfolios, CRM, calendar and inbox against the cadence your firm runs on — the rebalance schedule, the billing run, the client review schedule — so nothing falls through the cracks.

First, the data

Everything about a household, in one view.

Two-way sync keeps your CRM, your planning tools and your custodial feeds in agreement — not five systems that match on a good day. The result is a single data layer: the firm sees each household whole, and the AI agents see all of it.

What comes in — and stays in sync both ways

Schwab · FidelityPositions, transactions, cost basis, new accounts
Your CRMHouseholds, contacts, notes and tasks
HolistiplanTax returns, brackets, planning context
ShareFile · BoxDocuments, filed against the household

One household record, for the firm and the agents alike

Clients › Households › Details
Ellis, James & MargaretView in CRM
Tier 1 (top 20%)Service tier
$2,608,040AUM
$78,420Cash*

*May exclude recent settlements

OverviewPortfolioModel / TradingTaxProfilePortalCash & BillingTransactionsTo-DosActivity

Members

AUM client
James EllisHead
Margaret EllisSpouse

Performance

Risk allocation
66% Growth34% Defensive
Performance13.42%
Dividends / Interest$18,710 (0.77%)
Contributions$112,000 (4.59%)
Distributions$96,400 (3.95%)

Tax summary

Unrealized gain$412,880
Unrealized loss($13,457.25)
Realized LT G/L$17,270.93
Realized ST G/L($88.62)
Taxable div. / int.$11,240.08
Capital gain distributions$0.00

See it running

This is what it looks like.

Five parts of the platform, as they look when you are using them. Open whichever one your firm cares about most — the rest of this page explains what sits behind them.

Your clients’ view

A client portal designed to answer client questions, not create them.

Your firm’s branding, on your own domain. Clients see their accounts, balances, positions and documents. Reports publish from the reporting batch and invoices from the billing run, so you never upload a file.

ValuePerformance
MTDQTDYTD1Y3YITD
$2,608,040
current value
+$323,430
Change · YTD
$2,284,610
Value at start · YTD
$2.8M$2.1M$1.4M$700K$0Jan 2Feb 20Apr 9May 28Jul 16Sep 30

Allocation

Asset classCurrentTarget
Cash & Cash Equivalents3%—
US Large Cap Equity41%40%
US Small Cap Equity7%9%
Developed ex US Equity18%20%
US Short-Term Bonds31%31%

What changed your balance

This separates the money you added or took out from what the markets did — the part clients most often misread.

Starting value$2,284,610
Contributions+$112,000
Withdrawals−$96,400
Market change+$309,120
Income+$18,710
Fees−$20,000
Ending value$2,608,040

Accounts

AccountTypeBalanceRealized this year
Ellis Family Joint ···· 837Joint$1,418,220+$12,406.88
James Ellis Rollover IRA ···· 816Rollover IRA$879,340$0.00
Margaret Ellis Roth IRA ···· 330Roth IRA$310,480+$4,864.05
James Ellis Individual ···· 920Individual$0.00$0.00
View-only by designAccess by invitationYour branding, your addressIllustrative household

Then, the work

Run your firm-specific operations with tools built by advisors.

Once the data is in one place, the day-to-day moves at a different speed. Each of these started as something we needed in our own firm and could not buy: portfolio management designed by portfolio managers, billing built by the people who have to run it on the first of the quarter. Not a general-purpose system with wealth management bolted on the side.

Portfolio management

Rebalance the household as a whole, or set a target on each account — whichever way your firm works. Either way it starts from the client’s tax bill rather than a spreadsheet of targets: specific lots selected, wash sales avoided across every account, asset location set the way you want it.

Billing

Run fees for the entire firm in a single pass. Tiered schedules, splits, minimums and exclusions applied by rule instead of by memory, and a summary you review before anything is final. The billing assistant checks each run against the last and flags anything odd before it reaches an invoice.

Reporting

Performance reporting at the household, account and position level, from templates your firm customizes once. Batched on the schedule you set, readable on the platform and delivered to the client portal from the same run.

Compliance

Firm dashboards for AUM, cash and allocation. 13F reporting and tracking, RMD across the book, and position reports that make filing your ADV straightforward — we know, because we file ours every year too.

And then, the AI

Assistants you chat with. Agents that run on their own.

Because the firm’s data now sits in one layer, an assistant can answer across all of it. Each one is scoped to a job rather than being a general-purpose chatbot. Put any of them on a schedule and it becomes an agent — the answer is waiting instead of asked for.

Your generalist

Looks across all your connected client data.

Where should the Ellis gift come from?
The joint account. It holds $128k of VTI bought in 2019 — the lowest embedded gain of anything liquid in the household. Taking it from the IRA would add$14k of ordinary income on top of the RMD already distributed this year.
Draft the tradeShow the lots

Scoped to the question

Each assistant is pointed at one job, so the answer arrives in the shape you needed.

Book HealthBook-management questions: tier gaps, stale relationships, missing data.
Billing AssistantChecks the latest billing run against the prior one: new households, new accounts, and cash that needs raising.
Investment Allocation WizardGenerates the investment allocation worksheets for clients.
Meeting PrepA briefing before a client meeting: last touch, tax picture, agenda.
Quick Rebalances & Trading RequestsTakes holdings and positions, returns a trade recommendation to get on target.
Tax Planning ScoutScans Holistiplan across the book for planning opportunities.

An assistant answers when you ask it. Put one on a schedule and it runs without being asked — that is an agent. You add your own assistants as the firm finds jobs for them.

Where you start

Pick what your firm needs. Nothing else.

Just billing, if billing is what hurts. Just trading and rebalancing. Either of those with the AI switched on, or the whole platform with everything running. It is your call, and you can change it later — same data underneath, so nothing gets migrated twice.

Starting with the whole platform, AI included.

Book a demo

Integrates with what you already use

SlantWealthboxRedtailSchwabFidelityHolistiplanShareFileBoxCalendly

We like the challenging ones.

Large gains to de-risk, an inherited IRA with a distribution due, a gift to fund before year end. Those are the households we build for, and working them out is what keeps the platform and the assistants getting better. The everyday ones get easier as a result.